TY  - BOOK
AU  - GLASS AMD CALLAHAN
TI  - BIG DATA DRIVEN BUSINESS: HOW TO USE BIG DATA TO WIN CUSTOMERS BEAT COMPETITORS AND BOOST PROFITS
SN  - 9781118889800
U1  - 519.5 GLA 
PY  - 2015///
PB  - WILEY
KW  - BIG DATA
ER  -